CANADA DRY - BIG COMFY

Countless hop-hop songs have been written about out going to the club. For Canada Dry’s new comfort positioning, we made a music video with French Montana about staying in. This thing generated a crazy amount of PR, we also created a line of slippers and robes for it. Roger Ebert said “it’s one of the greatest spectacles of our time.” He wasn’t talking about this though. He was talking about something else. He died way before this came out.