SPRINT HONORS

This is probably the most autobiographical thing I’ve done. Each ad is a tiny window into my life. Actually, some are pretty big windows. The idea was to celebrate all the things our customers do on our network by having them recreated by acting legends. The crew spontaneously burst into applause after the first take, and I proudly proclaimed to everyone we’d be doing this campaign for years. We lost the account 6 weeks later.

We also honored things real people did on our network, like make questionable online purchases…

And we had Malcolm McDowell celebrate their tweets…